User stories are one of the core tools in the Salesforce Business Analyst's toolbox. In this session, you'll learn as an analyst how to gather requirements and write effective User Stories for Salesforce projects. | Speaker: Astha Choudhary

You’ve worked so hard to land your role--studying for your certification, learning BA skills, interview after interview--and FINALLY, you get your “Dream Job!” Only you quickly learn that your dream job is anything but! In this session, Toni walks through strategies to understand what makes a job a good fit for you, how to avoid choosing the wrong job to begin with, ways to make the most of your situation, and when to move on. This insight could help salvage your job and career as a Salesforce Business Analyst. | Speaker: Toni V. Martin

Delays and sometimes failure in Salesforce projects can happen due to not just incomplete and inaccurate requirements specifications, but the misalignment of test cases to requirements. Proper tracing of test cases to requirements and requirements to use cases is key to the success of any software delivery project. This session will explain how you can employ use cases that can contribute to easily creating test cases in order to practically create effective requirements traceability. | Speaker: Harry Madusha

At Dreamforce 2021, Marquita Sidibe was honored with the coveted Salesforce Golden Hoodie. In this intimate chat, she shares her story of resilience and dreaming big, going from the food service industry to landing a role as a Salesforce Business Analyst for one of the top insurance companies in the US. Marquita’s inspiring journey will reveal how she recovered from setbacks, tapped into the power of the Ohana and networked to embark on her path to landing her Salesforce role! | Speaker: Marquita Sidibe

Justine recently made the transition in my career to a product owner position from Salesforce Developer/Admin and along the way she has learned both tangible and abstract ways of aligning your current role with your desired future role and executing a successful transition strategy. This session will share Justine’s strategic actions you can adapt for moving from your present role into a new path! | Speaker: Justin Clarke

It's the question no BA ever wants to be asked: how was this requirement missed? When you are eliciting requirements for a new project or feature however, you don't know what you don't know. And what about when your stakeholders themselves are confused? | Speaker: Laura Brandenburg

Are you tapping into the hidden job market? This is the high percentage of Salesforce jobs that are never listed or advertised, and come from connections and loose ties in places like LinkedIn. In this session, Bradley Rice reveals the techniques and tactics he shares with his successful students in the Talent Stacker program for LinkedIn domination! He covers profiles and titles, how to network, landing informational interviews, and more, all to give you the inside scoop on this strategy to land your next Salesforce role--even before a job description is created! | Speaker: Bradley Rice

We're bringing back this fan-favorite session from our Spring 2019 Summit with Laura to share a secret weapon when it comes to eliciting complete requirements: the Requirements Discovery Checklist. This tool helps you think through the important questions to ask for Salesforce projects so you don't overlook critical requirements or go into discovery session unprepared. | Speaker: Ian Gotts

In this session attendees will learn how they are a representation of their company and its brand, tips for delivering value through effective communication with stakeholders in discovery, team meetings, and communication with leadership. | Speaker: Keizra Tyson-Griffin

With the announcement that Salesforce is retiring beloved workhorses Workflow Rules and Process Builder in favor of Flow, many non-technical Salesforce professionals got anxious. In this session, Daryl Moon shares why Salesforce BAs shouldn’t be intimidated by adapting to Flow, how learning flow can save your company time and development resources, and a simple way to begin learning this career-expanding skill! | Speaker: Daryl Moon

In this session, Faraz walks attendees through a step-by-step guide to landing your first role as a Salesforce Business Analyst. Faraz will share his secrets including non-traditional tactics suited for today’s competitive Salesforce job market. | Speaker: Faraz Khan

Poor user stories break functionality, don't match up with stakeholders' requests, or can be confusing to end-users. One way to measure the effectiveness of your user stories is whether your releases require rollbacks. The team at Elements.cloud has written over 1,000 user stories, released 77 times in the last 12 months, and deployed 439 user stories as a result (an average of 6.4 releases per month, 5.7 stories per release!)- with no rollbacks! | Speaker: Jack Lavous